Firefighters have rushed to a Coles in the NSW Northern Rivers region after a car smashed its way through the store.
Photos of the scene on Fox Street in Ballina show the car just centimetres from the end of a shopping aisle, having apparently smashed its way through the store's front doors.
Numerous shoppers and Coles staff can be seen around the vehicle.
Fire and Rescue NSW has confirmed members are performing a rescue at the Coles and assessing the property, which is located on Fox Street in Ballina.
Four people have been assessed for injuries, and of these two were taken to hospitals in Lismore and Ballina.
More to come.