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Bonza unveils ‘wear it your way’ uniform



Featuring a range of pieces crew members can mix and match as they please, the uniform is intended to allow staff to express their individuality in a way other airlines’ strict dress codes do not.Bonza chief commercial officer Carly Povey said they wanted to create a uniform the airline’s “legends” would wear with pride, right down to “Australian aviation’s first ever on-trend white custom sneakers”. “We know airline uniforms are the land that time forgot and we wanted to change that with our partners at (design firm) Total Image Group,” Ms Povey said. As well as the sneakers, crew could choose to wear tailored shorts or pants, skirts, a shirt dress, cotton T-shirt, blazer or sleeveless coat. Ms Povey said there would be no accompanying “grooming guide” for workers with everyone, including pilots and cabin crew, encouraged to style various looks to suit themselves. “We won’t dictate what lipstick to wear — or whether you have to wear lipstick at all,” Ms Povey said. “We won’t ask crew to cover up their tattoos and just because you’re female, that doesn’t mean you have to wear a skirt. If you’re non-binary, pregnant, work in the office or on-board, we have options for you. “Bonza is for the many not the few, and that’s what you’ll see with our first-ever uniforms.” In addition to the clothing items, Bonza will give staff the option of various accessories including a thumbs-up pin, branded socks and purple scarf. Head designer at Total Image Group Pamela Jabbour said crew sunglasses were also in the pipeline. “My goal was for the uniforms to reflect the excitement and optimism that Bonza brings to Aussie travellers,” Ms Jabbour said. “Instead of pantyhose, polyester shirts, black heels and traditional embroidery, we’ve created a uniform that reflects current trends and that legends will wear with pride.” The US-backed carrier planned to begin flights on mostly unserved regional routes in September after pushing back the start date from June. Three brand new Boeing 737 Max 8s are expected to be delivered in coming months while staff recruitment and training continue. Fares are expected to go on sale soon through a Bonza app, rather than a website. CEO Tim Jordan previously suggested passengers could expect to pay about $50 for every hour in the air, with pre-ordered food and checked luggage extra. The Bonza strategy was developed following the demise of low-cost carrier Tigerair, with the intention of appealing to leisure travellers who would normally drive to their destination. Among the initial routes are Sunshine Coast to Avalon, Sunshine Coast-Cairns, Rockhampton-Townsville and Toowoomba-Whitsundays.

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